Audi

Audi (logo)

The Audi brand continued its global growth course in 2015, again setting a record with 1.8 million vehicles delivered. The new generation of the Audi A4 provides high-tech at the highest level and underscores the brand’s leadership claim in the premium segment.

BUSINESS DEVELOPMENT

In 2015, the Audi brand unveiled the new generation of its bestselling Audi A4, which boasts innovative technology highlights and underscores the brand’s leadership claim in the premium segment. The brand with the four rings also raised the bar with the second generation of the Audi Q7. This large SUV excels with new solutions in all areas of technology – lightweight engineering, drive technology, suspension technology, infotainment and driver assistance systems. The Audi Q7 e-tron quattro, which was also presented in 2015, is the first Q-series model with a plug-in hybrid drive and the world’s first hybrid with a six-cylinder diesel engine and permanent four-wheel drive.

The Audi brand delivered 1.8 million vehicles in fiscal year 2015 (+3.6%), setting a new sales record. Growth was particularly high in Spain (+16.5%), Italy (+10.3%) and the USA (+11.1%).

The Audi brand sold 1.5 million vehicles last year, up 5.9% year-on-year. In addition, a further 510 thousand Audi vehicles were sold by the FAW-Volkswagen Chinese joint venture. There was particularly strong demand for the A3 series and the revamped Audi A6, as well as the Q3, Q5 and Q7 SUVs. Automobili Lamborghini S.p.A. increased its unit sales to 3,433 vehicles, compared with 2,521 vehicles in the previous year. The models from the Huracán series were especially well received by customers.

A total of 1.8 million Audi models were produced worldwide in fiscal year 2015, 1.5% more vehicles than in the previous year. The new plant in San José Chiapa, Mexico, will start series production in mid-2016 with planned capacity of 150,000 vehicles per year. Lamborghini produced 3,707 (2,650) vehicles.

SALES REVENUE AND EARNINGS

The Audi brand recorded sales revenue of €58.4 billion in 2015, an increase of €4.6 billion year-on-year. Operating result before special items was on a par with the prior-year level, at €5.1 (5.2) billion. In addition to growth in unit sales, a favorable mix and exchange rate trends had a positive effect. High upfront expenditures for new products and technologies and the expansion of the international production network had a negative impact on earnings. The brand’s operating return on sales before special items amounted to 8.8 (9.6)%. The diesel issue, in particular, led to special items of €−0.3 billion. The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

1.8 million

Vehicles delivered in 201

  (XLS:) Download

PRODUCTION

 

 

 

 

Units

 

2015

 

2014

 

 

 

 

 

Audi

 

 

 

 

A3

 

370,144

 

351,526

A4

 

318,788

 

328,465

A6

 

293,960

 

307,693

Q5

 

267,861

 

260,853

Q3

 

205,445

 

200,097

A1

 

116,250

 

115,377

Q7

 

82,340

 

61,012

A5

 

79,133

 

88,545

TT

 

35,510

 

17,621

A7

 

29,158

 

27,709

A8

 

27,065

 

39,557

R8

 

2,074

 

2,169

Q2

 

67

 

 

 

1,827,795

 

1,800,624

 

 

 

 

 

Lamborghini

 

 

 

 

Huracán Coupé

 

2,559

 

1,540

Aventador Coupé

 

666

 

456

Aventador Roadster

 

413

 

654

Huracán Roadster

 

69

 

 

 

3,707

 

2,650

 

 

 

 

 

Audi brand

 

1,831,502

 

1,803,274

 

 

 

 

 

Ducati, motorcycles

 

55,551

 

45,339

  (XLS:) Download

AUDI BRAND

 

 

 

 

 

 

 

 

2015

 

2014

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

1,806

 

1,744

 

+3.6

Audi

 

1,803

 

1,741

 

+3.6

Lamborghini

 

3

 

3

 

+28.3

Vehicle sales

 

1,529

 

1,444

 

+5.9

Production

 

1,832

 

1,803

 

+1.6

Sales revenue (€ million)

 

58,420

 

53,787

 

+8.6

Operating result before special items

 

5,134

 

5,150

 

−0.3

as % of sales revenue

 

8.8

 

9.6

 

 

A4 Saloon

A4 Saloon (photo)
DELIVERIES BY MARKET
in percent
Deliveries by market (pie chart)

FURTHER INFORMATION
www.audi.com