UNIT SALES BY MARKET, 2015 VS. 2014
What you'll find in this chapter:
Brands and Business Fields
The Group brands operated in a continuously challenging market environment in 2015, facing fierce competition.
Volkswagen Passenger Cars
In fiscal year 2015, the Volkswagen Passenger Cars brand launched the new generation of the versatile Touran and presented the Tiguan’s successor. The emissions issue resulted in special items influencing the operating result.
The Audi brand continued its global growth course in 2015, again setting a record with 1.8 million vehicles delivered.
ŠKODA celebrated the company’s 120th anniversary in 2015. At the same time, the Czech brand launched its redesigned flagship model, the new Superb.
SEAT’s positive business development continued in 2015. Demand for the Spanish brand’s vehicles grew in almost all markets.
The Bentley brand introduced the latest generation of the successful Continental GT in 2015. The British traditional brand unveiled the Bentayga, a new series and the Group’s first luxury SUV.
2015 was another year of record figures for the Porsche brand’s unit sales and earnings. The Macan, the Cayenne and the 911 made significant contributions to this success.
Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles celebrated a special anniversary in 2015: 65 years ago, its first vehicle from the popular T series rolled off the production line.
Scania strengthened its position in 2015 with sustainable solutions: Scania is the commercial vehicle manufacturer with the most comprehensive offering of engines for alternative fuels.
MAN looked back on 100 years of commercial vehicle production last year. The program for the future will help strengthen the company.
Volkswagen Group in China
China was again the largest single market for the Volkswagen Group in fiscal year 2015.
Volkswagen Financial Services
Volkswagen Financial Services continued on its growth trajectory in 2015 and made a significant contribution to the Volkswagen Group’s earnings.